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How It All Got Started

The European Motorcars heritage was founded in 1983 by a European foreigner, Stanley Staron, who after working for other automotive dealerships developed a unique skill and sense of encouragement, decided to venture off and open a dealership of his own in Middletown, Connecticut.


1983:  Staron Enterprises Ltd. (better known as European Motorcars) is established

1988:  Dealership takes on its first expansion adding 6000 square feet

1989:  Collision Center officially opens

1997:  Second expansion takes place making room for a growing industry

1998:  Name transforms from Colonial Auto Sales to European Motorcars

2004:  Dealership undergoes major renovation including new showroom and office facilities

2010:  Third auto-body and service expansion/renovation takes place growing to 12,000 square feet

2015:  The new 10,000 square foot Sales and Service Center opens in our adjacent facility

2023:  Celebrating 40 years in business

Who Are We Now

In 1998, a decision was made to transfer leadership of the company to his son Tom, who currently owns European Motorcars and serves as President.  The company has since grown from a small 2,500 square foot dealership to over 22,000 square feet spanning over four acres and housed between two properties.  The original facility, which has gone through extensive renovations and updates, currently facilitates all aspects of collision and auto body repairs.

The company’s latest expansion includes a new Sales and Service Center allowing European Motorcars to continue offering the services we’ve specialized in since the company opened over forty years ago.  Now complete, we are recognized as one of the largest independent dealerships in the northeast.

Our goal is to make certain your experience at European Motorcars not only meets your expectations, but exceeds them.  We look forward to seeing you soon so that we may personally welcome you to the dealership.

Thank you for your business.